Business Intelligence: Turn your data into a strategic lever

Introduction: Data, a key strategic asset for businesses

Businesses operate in a competitive and constantly changing environment, and the ability to exploit data effectively has become a key success factor. Business Intelligence (BI) is the solution that transforms raw data into actionable strategic information. Using innovative tools and advanced analytical methods, BI provides businesses with a clear view of their performance at all times, enabling them to make informed decisions and remain competitive.

What is Business Intelligence?

Business Intelligence (BI) brings together a range of technologies, tools and analytical processes that enable a company's data to be collected, organised, analysed and visualised in order to extract high-value information. It is not limited to simple reporting: it also incorporates advanced analysis, machine learning and trend prediction to optimise business decisions.

The fundamentals of Business Intelligence

1. Collecting and centralising data

Data from different sources (ERP, CRM, financial tools, web analytics, IoT) is consolidated in a single database to guarantee a consistent and reliable overview.

2. Cleaning and structuring data

The data is processed to eliminate duplicates, correct errors and ensure the reliability of the analyses.

3. Advanced data analysis and visualisation

BI tools enable data to be interpreted using interactive dashboards, performance indicators (KPIs) and graphical visualisations for greater understanding.

4. Optimised decision-making

Thanks to up-to-date data and highlighted trends, decision-makers can anticipate market developments and adjust their strategies in real time.

5. Automation and predictive intelligence

AI and machine learning algorithms can predict future scenarios and generate automated recommendations.

6. Data security and compliance

BI solutions guarantee secure storage, access management and compliance with regulations such as the RGPD.

How does Business Intelligence work?

BI follows a structured, multi-stage process to transform raw data into usable information:

1. Data recovery and centralisation

Data is collected from various sources (ERP, CRM, IoT, financial tools, web analytics) using ETL (Extract, Transform, Load) tools.

2. Cleaning and structuring data

Once collected, the data is cleaned and organised to eliminate errors, duplicates and other inconsistencies and ensure its reliability. Analytical queries are then applied to prepare the key indicators.

3. Analysis and data visualization

Thanks to «Data Visualisation» tools, data is consolidated, aggregated and presented in the form of interactive dashboards, graphs and key indicators for easy interpretation.

4. Feedback and sharing

Analyses are distributed to decision-makers and teams via centralised BI platforms. Personalised access rights ensure that the information is secure and distributed efficiently.

Why adopt Business Intelligence?

With digital transformation and the rise of Big Data, harnessing data is becoming a major competitive advantage. Here are 5 key reasons to adopt a BI solution:

1. Better decision-making

Thanks to accurate data that is accessible at all times, companies can base their strategic choices on concrete facts.

2. Automation and time savings

BI reduces the manual workload by automating data collection, analysis and visualisation.

3. Optimising performance and costs

Data analysis helps to identify inefficiencies, optimise resources and reduce operational costs.

4. Anticipating trends and proactive management

BI tools enable us to anticipate market trends, identify customer behaviour and adjust strategies accordingly.

5. Improved customer relationship management

With detailed analyses of the customer journey, companies can offer more personalised services that are better adapted to consumer expectations.

The key elements of effective BI

For Business Intelligence to be a truly strategic lever, it must be based on several fundamental pillars:

• • Robust technology A high-performance infrastructure that guarantees data collection, processing and security.
  • Intuitive tools simple, user-friendly interfaces so that all staff, even non-technical staff, can use the data.
  • Smooth integration BI must be compatible with the company's existing systems (ERP, CRM, accounting tools).
  • Advanced analyses These include features such as forecasts, year-on-year comparisons and the identification of key trends.

Berney Insights: BI for your accounting data

To meet the growing needs of businesses in terms of data management and analysis, Berney Associés has developed Berney Insights. This BI tool is aimed at small and medium-sized businesses as well as large organisations, enabling them to transform their financial and accounting data into a powerful strategic lever.

Thanks to its interactive dashboards, Berney Insights provides an overview of company performance at all times. For Berney Associés clients with an accounting mandate, two versions are available, which can be activated within 24 hours:

• Standard for viewing financial statements at any time.
• Premium for in-depth, personalised analysis and in-depth strategic insights.

Not yet a customer? No problem, we have a tailor-made reporting solution with :

• Strategic advice
• Technical expertise for specific solutions
• The provision of a modern, robust and secure cloud infrastructure
• Ongoing support
• Training and support

Accessible on PC, tablet and smartphone, Berney Insights also guarantees optimum security and customisation to the specific needs of each company. With this tool, decision-making becomes not only faster, but also more accurate.

Unlock the potential of your data today

Business Intelligence is not an option, but a necessity for companies wishing to optimise their performance and decision-making. Berney Insights offers you a powerful, intuitive solution tailored to your accounting and strategic needs.