{"id":236561,"date":"2023-04-13T11:12:00","date_gmt":"2023-04-13T09:12:00","guid":{"rendered":"https:\/\/berneyassocies.com\/?p=236561"},"modified":"2024-06-05T16:26:22","modified_gmt":"2024-06-05T14:26:22","slug":"lower-trademark-protection-fees","status":"publish","type":"post","link":"https:\/\/berneyassocies.com\/en\/baisse-des-taxes-pour-la-protection-des-marques\/","title":{"rendered":"Lower trademark protection fees"},"content":{"rendered":"

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Dans cette difficile p\u00e9riode d\u2019inflation o\u00f9 tout augmente, enfin une bonne nouvelle : le 16 d\u00e9cembre 2022, le Conseil f\u00e9d\u00e9ral a approuv\u00e9 une baisse des taxes pour prot\u00e9ger les marques.<\/h3>\n

\n<\/h3>\n

A compter du 1er juillet 2023, la taxe pour le d\u00e9p\u00f4t d\u2019une marque aupr\u00e8s de l\u2019IPI (Institut F\u00e9d\u00e9ral de la Propri\u00e9t\u00e9 Intellectuelle) passera \u00e0 CHF 450.- (au lieu de CHF 550.-). De plus, une r\u00e9duction de CHF 100.- sera accord\u00e9e pour les d\u00e9p\u00f4ts \u00e9lectroniques. La taxe de prolongation du d\u00e9p\u00f4t va elle aussi baisser, passant de CHF 700.- \u00e0 CHF 550.-, \u00e0 partir du 1er juillet 2024.<\/span><\/p>\n

<\/h3>\n

 <\/p>\n

Pourquoi il est important de prot\u00e9ger sa marque ?<\/h3>\n

La protection de marque est une composante importante de la strat\u00e9gie marketing d\u2019une entreprise. En effet, la marque est une valeur pr\u00e9cieuse, qui permet de diff\u00e9rencier les produits et\/ou services propos\u00e9s par l\u2019entreprise.<\/span><\/p>\n

En tant que titulaire d\u2019une marque, vous \u00eates seul\u00b7e autoris\u00e9\u00b7e \u00e0 l\u2019utiliser et vous vous pr\u00e9munissez contre toute utilisation abusive ou trompeuse. Le certificat de d\u00e9p\u00f4t d\u2019une marque constitue \u00e9galement une preuve tangible de propri\u00e9t\u00e9 sur un droit immat\u00e9riel. En d\u2019autres termes, cela renforce vos droits et prot\u00e8ge votre r\u00e9putation.<\/span><\/p>\n

<\/h3>\n

Protection de marque, que faut-il prot\u00e9ger ?<\/h3>\n

Le d\u00e9p\u00f4t d\u2019une marque compte plusieurs composantes : un mot ou une image, ou une combinaison des deux. Toute repr\u00e9sentation graphique des produits ou services d\u2019une entreprise qui les distingue de la concurrence est susceptible d\u2019\u00eatre d\u00e9pos\u00e9e comme marque.<\/span><\/p>\n

Cela ne s\u2019arr\u00eate toutefois pas \u00e0 la repr\u00e9sentation graphique. Outre les repr\u00e9sentations graphiques (image, logo), il est aussi possible de d\u00e9poser une marque tridimensionnelle ou sonore, repr\u00e9sent\u00e9e par une courte m\u00e9lodie.<\/span><\/p>\n

<\/h3>\n

Avant de prot\u00e9ger sa marque<\/h3>\n

Avant de d\u00e9poser votre marque, il convient d\u2019effectuer des recherches afin de d\u00e9terminer si une marque similaire serait d\u00e9j\u00e0 enregistr\u00e9e. Ceci permettra d\u2019\u00e9viter tout conflit avec un enregistrement existant. Les recherches peuvent \u00eatre r\u00e9alis\u00e9es par vos soins ou par des professionnel\u00b7le\u00b7s.<\/span><\/p>\n

Afin de pouvoir prot\u00e9ger une marque, elle ne doit notamment pas \u00eatre une d\u00e9signation g\u00e9n\u00e9rique, une abr\u00e9viation prot\u00e9g\u00e9e ou une armoirie. Elle ne peut pas non plus \u00eatre descriptive, trompeuse ou contraire \u00e0 l\u2019ordre public.<\/span><\/p>\n

Nous recommandons \u00e9galement de v\u00e9rifier si la marque choisie est disponible en tant que nom de domaine et si elle ne correspond pas non plus \u00e0 une raison de commerce.<\/span><\/p>\n

Une marque est prot\u00e9g\u00e9e dans les classes de produits et services que vous s\u00e9lectionnez (trois classes sont comprises avec l\u2019\u00e9molument). D\u00e9finir correctement lesdites classes est probablement l\u2019\u00e9tape la plus complexe du processus d\u2019enregistrement. N\u2019h\u00e9sitez pas \u00e0 vous faire conseiller par des professionnel\u00b7le\u00b7s exp\u00e9riment\u00e9\u00b7e\u00b7s.<\/span><\/p>\n

<\/h3>\n

Une protection de longue dur\u00e9e et extensible<\/h3>\n

Une fois d\u00e9pos\u00e9e, votre marque sera prot\u00e9g\u00e9e pour les 10 prochaines ann\u00e9es. Sa protection pourra \u00eatre renouvel\u00e9e \u00e0 chaque terme des 10 ans de protection.<\/span><\/p>\n

La marque pourra \u00e9galement \u00eatre entendue relativement simplement \u00e0 l\u2019international dans de nombreux pays gr\u00e2ce aux Accords de Madrid.<\/span><\/p>\n

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Derni\u00e8res actualit\u00e9s<\/h2>\n

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Il n\u2019a jamais \u00e9t\u00e9 aussi int\u00e9ressant de prot\u00e9ger sa marque. N\u2019attendez pas plus longtemps.<\/span><\/h2>\n

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Nos avocats se tiennent \u00e0 votre enti\u00e8re disposition pour vous accompagner dans le processus d\u2019enregistrement de votre marque.<\/span><\/p>\n

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In this difficult period of inflation, when everything is going up, there is finally some good news: on 16 December 2022, the Federal Council approved a reduction in fees to protect trademarks.<\/p>","protected":false},"author":2,"featured_media":236548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1390","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19],"tags":[],"actualite-theme":[71],"class_list":["post-236561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","actualite-theme-fiscalite"],"acf":[],"yoast_head":"\nBaisse des taxes pour la protection des marques - Berney Associ\u00e9s SA<\/title>\n<meta name=\"description\" content=\"Enfin une bonne nouvelle : le 16 d\u00e9cembre 2022, le Conseil f\u00e9d\u00e9ral a 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